Yahoo! Unveils the genuine face of Online Dating with ‘actual folk,’ an internet advertising Campaign at Yahoo! Personals, Featuring 50 Singles From throughout the Nation

Yahoo! Unveils the genuine face of Online Dating with ‘actual folk,’ an internet advertising Campaign at Yahoo! Personals, Featuring 50 Singles From throughout the Nation

Yahoo! Inc. (Nasdaq:YHOO) these days announced that Yahoo!(roentgen) Personals, (http://personals.yahoo.com), a leader inside the online dating marketplace, unveils an innovative new approach to their dating neighborhood since it releases another web marketing venture featuring singles who’re currently utilising the provider for connecting and keep in touch with potential times. This new web venture, known as ‘Project: actual folks,’ means Yahoo! Personals’ new consider using only singles from the website in on the web advertisements and features the service’s best assets: a diverse society of singles looking to render a link. ‘Project: genuine someone’ could be the outcome of general market trends Yahoo! Personals done through focus teams and client interactions and is an answer to comments singles got around wishing a cushty, welcoming environment because of their internet dating feel.

The Appeal of Being Actual

Yahoo! Personals’ previous ‘Virtues to be genuine Survey(a)’ discover nearly 70 percentage of singles noticed many advertisement items happened to be unreal, unpassioned and unattainable additional validating the value for the services to go toward highlighting real-life, each day singles in internet based advertising.

“Building support through being attentive to client specifications and assisting singles feel comfortable within an internet dating society are fundamental factors to victory inside online dating sites business,” said Katie Mitic, vp and common manager for Yahoo! Personals. “‘Project: Genuine Anyone’ illustrates Yahoo! Personals’ commitment to generating a high-quality planet for singles in order to satisfy and interact — the campaign also brings internet dating your in a manner that hasn’t ever already been done before.”

The real life everyday singles featured into the new online campaign are from professions and lifestyles since diverse as Marines, fire fighters, artists, actors, photographers, youngsters, single moms and dads, company supervisors, designers, performers and. They run in era from 24 to 54 — representing the broad spectrum of singles which happen to be creating an online business in order to make an enchanting hookup. The ‘Real visitors’ imaginative articles was designed and produced internally at Yahoo! and can look throughout 2004 in Yahoo! Personals web site photographer, as well as in internet marketing on Yahoo! and also at more key on-line sites.

Planning to Brand New Levels to acquire Prefer

Julie Koehnen, a L. A. citizen and Yahoo! Personals unmarried that’s featured into the on line ‘actual individuals’ promotion, is during research of love and love, or perhaps many big schedules. Julie should be living — and dating on Yahoo! Personals — atop a billboard along sundown Strip in la for a few period start on January 7th. With her larger-than-life photograph, Julie will invest her days regarding the billboard and search dateing site on the internet at Yahoo! Personals for dates via a wireless link with the world wide web. Everyday, Julie will pick multiple fortunate people from Yahoo! Personals to get to know face-to-face on billboard and just have a night out together over the Sunset remove. Eligible bachelors into using want to latest heights can contact the girl online at http://personals.yahoo.com/julie. A live webcast of Julie life regarding billboard can be seen on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.

To learn more about the Yahoo! Personals’ ‘Project: actual anyone’ singles, consult hle.

About Yahoo! Personals

Yahoo! Personals was initially launched into the U.S. in 1997 and contains quickly developed to be one of several top and a lot of prominent online dating solutions available. This service membership provides big, dynamic internet dating world in which customers can research, satisfy and communicate with a number of men. Yahoo! Personals launched in European countries in June 2003 with sites in the United Kingdom and Ireland (http://personals.yahoo.co.uk), France (http://rencontres.yahoo.fr) and Germany (http://dating.yahoo.de). In addition, a Personals website launched for Australia and New Zealand at (http://au.personals.yahoo.com/) and Spanish-speaking singles from inside the U.S. at (http://e1.personals.yahoo.com/).

Yahoo! Inc. is actually the leading company of detailed on line products and services to people and companies around the world. Yahoo! may be the # 1 net brand name globally(b) together with more trafficked online location international. Headquartered in Sunnyvale, Calif., Yahoo!’s worldwide community includes 25 industry attributes and it is found in 13 dialects.

(a) December 2003 Yahoo! Personals Survey of over 2,800 singles

(b) in accordance with Brand resource Valuator, 2003

Yahoo! and Yahoo! logo design were trademarks and/or registered trademarks of Yahoo! Inc. All the brands include trademarks and/or registered trademarks of these particular holders.

EDITOR’S NOTE: Artwork from marketing campaign offered upon demand.